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Case Study

Before it could compete with an entrenched industry, Uber had to win the right to compete at all.

The Details

Pre-engagement

1 Operating in one city

Post-engagement

  • 68 Operating in sixty-eight countries
  • 6 Launched six cutting-edge marketing campaigns
  • x2 Doubled revenue every
     six months

Transit Around the World

Uber provides transportation services to riders worldwide, and in doing so has become both a marquee brand name and an economic game-changer. With the help of Tusk’s team of government, political, and regulatory experts, Uber has grown from operating only in San Francisco to having a presence in 68 countries, with revenue doubling every six months.

Hitting ‘Traffic’

Before partnering with our team, the app-based transportation network faced barriers at both the municipal and state levels. Opposition came from agencies like the NYC Taxi & Limousine Commission, various municipal departments of transportation and public utility commissions, as well as officials with longstanding commitments to the taxi industry.

Charting the Course

Our team helped Uber build coalitions and steer the regulatory process, while managing opposition from mayors, governors, state legislators, and city council members. With this multi-pronged campaign supporting it, Uber gained access to key markets, including Chicago, Philadelphia, New York, and Washington, D.C.